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Anti Social Social Club

Anti Social Social Club is a streetwear label founded in 2015 by Neek Lurk. This brand is the most controversial in the last few years. There will be no advertising or a long description of the history here. It all started quickly and explosively dangerously. Nick Lurk tried to convey his mood in a sophisticated print, and it worked.

ASSC: a quick path from creation to global recognition

You have probably seen Anti Social Social Club clothes, if not in real life, then all over Instagram. You looked at the recognizable wavy font and inscriptions on caps, T-shirts, hoodies and other clothes. But what do you really know about the mysterious, depressive brand from Los Angeles? One of the most popular brands on the market today, Anti Social Social Club is deliberately shrouded in mystery and confusion.

To truly understand the brand, you need to understand its founder, Neek Lurk. After all, Anti Social Social Club is more than just a clothing brand... it's a way of life.

Neek himself worked as a marketing director at Stussy for a good decade, and he understood one rule: you can push even a cheap thing if you design it correctly. And so it turned out. There was a year when, completely stoned (in his words), he went to celebrate the New Year, but in the end he turned off and slept through the holiday. When he woke up, he realized that it was worth expressing his perception of life in something more. The inscription Anti Social Social Club came to mind. Neek placed it on his T-shirts and sweatshirts, and an avalanche of fans instantly bought up the proceeds in the ASSC online store, and those who did not have time - went to resellers and overpaid up to 300%.

Every teenager wanted to buy a T-shirt, hoodie, sweatshirt, hooded jacket, windbreaker, hat or cap Anti Social Social Club, because they reflected their inner world and condition.

Lurk caught the real hype at the moment when Kanye West put on his hoodie, and Kim Kardashian tried on the cap. This happened in 2016. The next day, fans simply swept the brand's products off the shelves. To buy a T-shirt, hoodie Anti Social Social Club, many had to overpay a lot. Interestingly, the things are not of high quality. The founder did not bother with this. He attaches the main importance to the inscription and print. As Lurk says, the secret to success is that he expresses himself in clothes and they buy it. It turns out that depression and antisocial behavior are also perceived by many as close.

For two years now, young people have been trying to buy Anti Social Social Club brand clothes as soon as something new comes out. Its significance should not be underestimated, because the manufacturer was noticed by influential companies, and in a short time Anti Social Social Club could boast of interesting collaborations with:

● UNDFTD;
● Dover Street Market;
● Nike;
● RSVP Gallery;
● BAPE.

The collections are dominated by black, white, red, orange, purple, camouflage and pastel colors. Here the emphasis is not on clothing models. All of them are comfortable and suitable for street style. It is important to look at the prints and feel their meaning. You can buy Anti Social Social Club in Ukraine in our store.