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Heron Preston

There is one brand that is very desirable in the world right now. And the one who was able to feel the desire of the new generation is called Heron Preston. He was able to quickly and confidently write his name in the history of new fashion. In fact, Heron did not dream of being a fashion designer. He liked skateboarding and all the culture associated with street style. His friend was engaged in the production of T-shirts and the guy once decided to help with the development of prints. They were so popular with young people that things quickly went uphill. As a result, we see Heron Preston among the best friends of Kanye West and Virgil Abloh. By the way, they were engaged in the joint release of T-shirts with famous logos: Google, Coca-Cola and NASA. A sense of style and originality of thinking were like a breath of fresh air for the new generation. Heron Preston grew up to the point that he released his own clothing collection under the brand of the same name.

Interesting facts and collaborations

Preston is the embodiment of the artist born into the internet generation. A multifaceted figure, he has become an icon in a youth culture known for its daring aesthetic. Using the knowledge he gained at the Parsons School of Design in Manhattan, Preston now works as an artist, creative director, content creator, designer and DJ; one common theme among his impressive work is a commitment to innovation, experimentation and unpredictability. He never has to worry about breaking the rules. He finds particular joy in the unexpected, using familiar themes but reinterpreting them.

When describing Heron Preston’s style, critics cannot find words to describe the image. The clothes are so unusual and at the same time simple and understandable that it is difficult to even imagine how a famous brand could be created from them. However, the brand is rapidly developing and arranges amazing shows in very serious places around the world.

What earned Preston and his brand so much love? The clothes are imbued with notes of individuality and uniqueness, with a touch of chic, simplicity and ambiguity added to them. The entire NASA collection is very extraordinary and therefore quickly became part of the DNA of many other fashion designers.

But the designer became famous not at all because of his collaboration with NASA, but because he was interested in the Cyrillic alphabet and understood where it could be used correctly. It was at an exhibition where Preston was invited by the famous photographer Nick Knight. The idea was to recreate the spirit of the nineties. Heron suggested using the word “STYLE”, which personifies many things. The main thing is that the word itself was written in Cyrillic. At the moment, the inscription adorns almost all of the designer’s works and is practically an autograph.

Buying Heron Preston clothes is really cool. The brand is popular, recognizable and distinguished by its special style. If you want to be trendy and wear the most fashionable clothes among your friends, then you should come to us. In the online store you can buy Heron Preston at a price that is affordable even for a student.