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Palace

You probably know that the Palace brand is much more than just a cool thing with a triangle logo. Today, Palace Skateboards is the largest exporter of streetwear from the UK. Here's everything you need to know about the London brand and why it has become one of the most popular streetwear labels in recent years.

The path to success

The company's history is an indicator of how strong male friendship and common goals can lead to a creative tandem that has brought dizzying popularity. The main "brains" of the brand is Lev Tanju. It was he who came up with the idea of ​​creating T-shirts for his company with the abbreviation: "PWBC", which stands for Palace Wayward Boys Choir

It all started with the fact that the guys who were involved in skateboarding had a lot of drinks at a party and got tattoos with these letters - "PWBC". It was like an initiation into brotherhood and indicated that they were now of the same blood. Unfortunately, not all team members remained committed to their work. Over time, everyone decided to do something of their own, and Lev followed the path that he knows and loves - he began to produce skateboards under the name Palace Skateboards. They were quickly noticed by athletes, who appreciated the quality and durability of the design. Tanju went further - he released sweatshirts, T-shirts and shoes.

After the brand and its development plan were developed, Tanju needed to come up with a logo. He wanted to create it as recognizable as Nike, Apple and Adidas. To do this, Tanju enlisted the support of the legendary London artist Fergus Purcell, who became famous for developing logo designs for the Tonite, Silas and Stussy brands. He came up with the famous and recognizable triangle with the inscription “Palace” all over the world.

Since things were created in the style of street style, the first to pay attention to the new brand were skateboarders and young people. They appreciated the quality and free cut of the clothes. Everyone wanted to buy Palace brand clothes: boys, girls, athletes, rappers and even celebrities.

Lev Tanju not only creates clothes. He is engaged in video shooting, keeps a blog, publishes magazines in which he advertises his products. In 2015, the first Palace store was opened on London's Brewer Street.

Collaborations and fashion lines:

● Collections are created in the style of the nineties, when it was fashionable to wear large T-shirts, wide pants and caps.
● Collaboration with Umbro was long-awaited. Fans and creators wanted to see the creations. Now you can buy a Palace T-shirt, jacket.
● Dressing up completely in the brand is good, but it is much cooler to complement the image with fashionable sneakers. The alliance with Reebok brought a new wave of success.
● Work with Adidas resulted in the development of a white long-sleeve shirt that so closely resembled the German team's football uniform.

Needless to say, the company is riding a wave of popularity and is not going to give up its positions. The desire to buy Palace clothes among young people all over the world is only increasing. The main reason for such success is that the guys sew what they would like to wear themselves and what interests the freedom-loving young generation.

You can buy Palace inexpensively in Ukraine in our store. In the catalog of the online store you will find your favorite models of the famous brand, and their price will only please you. Dress up in a hype with us!