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Vetements

No brand is as opinionated as Vetements. In just a few short seasons, the Parisian collective has become one of the most popular names in the fashion industry, gaining countless critics, even though its clothes sell out in an instant. Vetements is Paris’s response to Paris. To many people, it seems revolutionary.

Buying clothes from the Vetements brand became possible in 2014. Designer Demna, together with his brother Guram, were able to conquer not only Paris, but the whole world in just a few years.

Vetements is more of a collective fashion movement than a brand. The only visible figure and at the same time the representative of the brand, founded by eight designers, seven of whom are anonymous. One of the designers is Demna Gvasalia, a Georgian who headed Balenciaga after Paris Fashion Week. The identities of the other seven designers remain a mystery.

Despite the fact that they talk about the founders as two brothers, the main role is still played by Demna, because he is the chief designer of the label, and Guram is the general director. According to them, seven more designers work with them, who previously had experience working for such brands as: Maison Margiela, Louis Vuitton, Balenciaga, Céline. A special look at street fashion, shocking shows, and bold experiments are what young people need now. Buying Vetements means showing your own, quite unique direction in fashion.

Interestingly, at the moment when the creator of the brand began working on Vetements, he was called to Balenciaga for the position of creative director. The opportunity to work with famous designers resulted in a creative idea that many liked. The brand was called simply - "Vetements", which is translated from French as "clothes".

Today, you can buy Vetements hoodies or longsleeves not only in Paris. The company opens Vetements stores all over the world. The brand is chosen by celebrities, public figures and young people.

Collaborations:

● The most interesting one is with Umbro. The famous brand, which is engaged in the creation of sportswear and equipment, willingly agreed to cooperate. This resulted in an interesting collection with simple and understandable forms.

● Vetements collections are presented in collaboration with many brands: Eastpak, Reebok, DHL, Comme des Garçons, Alpha Industries, Lucchese, Manolo Blahnik. Here you can pay tribute to the ingenuity of the brothers, who entrusted the development of the line to famous designers, using their talent and their own ideas. It turned out pretty cool!

Now you can buy Vetements at a bargain price in our online store. Show yourself, express your uniqueness through clothes!